initial questionnaire into target audience results

Initial questionnaire into target audience results

The questionnaire was completed by 20 participants (equally 10 males and 10 females) of a range of age groups to get the best representation of the population to answer the questionnaire.

1.   What gender are you?

Male: 50%   female: 50%

2.    What age are you?

Under 16:40%   16-25: 30% 26-34: 15% 35+: 15%

3.    How often do you read magazines?

Never: 5%   weekly: 30% monthly: 65%

4.    How much would you be willing to pay for a magazine?

Under £1: 0% £1-£2: 35% £2.01- £3: 45%   over £3: 20%

5.    What genre of music do you like?

Rap: 25% R&B: 40% rock: 15% pop: 15% indie: 5%

6.    What do you like in a magazine?

Pictures: 60% articles: 40% other: 0%

7.    What colours do you want to see?

Bright colours (red, orange and yellow): 5% blue: 10%

 Black &white: 15% mixed: 70%

8.    What special offers would you like to see?

Tickets to gigs: 60% free music downloads: 35% other: 5%

9.    Do you want to see a famous celebrity on the cover?

Yes: 100%    No: 0%

10.                       What do you expect to read?

Articles on artists: 10%   album reviews: 5%

Artist tour dates: 0% all of these: 85%