initial questionnaire summary

Initial questionnaire summary

Question 1. They were an equal number of males and females who answered the questionnaire as my magazine will target both males and females as a target audience so it’s important that there is equal representation of both genders in my research into target audiences.

Question 2. The under 16 and 16-25 age categories where the most popular answers, making up 70% of the answers between them. This shows that the magazine will have a relatively target audience and so will affect the content in the magazine, as the type of language will be simple and will be easy to read as a large proportion of the target audience are under 16 so there won’t be too many complicated words used in the text.

Question 3. A 65% majority said they read magazines monthly compared to 30% who said they read magazines weekly. From these results my magazine will be released monthly as the results point that this would be the most successful method to get the most readers.

Question 4. The questionnaire revealed that 45% would pay between £2.01 - £3.00, which is the most popular answer. From this I have decided to price my magazine at £3.00 which is a reasonable price for a monthly magazine as monthly magazines are usually bigger and contain more content than weekly magazines and so are priced more.

Question 5. The rap and R&B genres were the most popular genres from the questionnaire. Due to this these two genres will feature the most in my magazine, however I will try to feature the other genres in the questionnaire so that the magazine can appeal to a larger target audience.

Question 6. The questionnaire shows that the target audience prefer pictures to text. This means that in my magazine I will include lots of pictures to break up the text. This also links in with the age of the target audience as with a younger target audience the text will be simple and lots of pictures will be used.

Question 7. The questionnaire showed that the target audience want to see lots of different colours used in the magazine rather than specific colour schemes. From this I have decided to use specific colour schemes on the front cover, contents and double page spreads but will not use the same colour scheme over the whole magazine.

Question 8. The questionnaire revealed that the target audience would most like to see tickets to concerts as a special offer/ competition in the magazine. The magazine will offer tickets to a concert of the month of the issue in every issue in a competition that will be featured in the magazine.

Question 9. Everybody who completed the questionnaire said that they would like to see a celebrity on the cover. This shows that having a celebrity on the cover is very important and is a huge selling point. I will use a big celebrity artist in each issue on the front cover and an interview to accompany this inside the magazine.

Question 10. The questionnaire shows that the target audience expect to see articles on artists, album reviews and tour dates for artists. All of these will be included in my magazine and I will advertise these on the front cover of the magazine.