magazine pitch

R&B magazine pitch

• ·        Monthly issues
• ·        Specifically aimed at R&B and rap genre (as these genres are similar)
• ·        Target audience of under 25’s
• ·        £3 per issue
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The name of the magazine I am constructing is called R&B and focuses mainly on the R&B and rap genres of music. I have looked carefully into the target audience for my audience using questionnaires and focus groups and also into similar magazines to look at layout, content, mode of address, price and how often it’s published.

Research into target audience- from the research I have found that the target audience would be made up of equal number of male and female readers. I also found that the target audience will be relatively young as 70% were 25 or below from the initial questionnaire. I also found that the most popular price category was between £2.01-£3.00 and so my magazine will be priced at £3 per issue which is reasonable as it will be released monthly.

Research into similar products- I looked at three similar magazines: NME, Q and rolling stone. From the similar product analysis I found that the language used is mainly formal, although NME used more informal terms as it was aimed at a younger target audience than the other two. I found that the magazines tend not to directly address the audiences, which is something I will follow in my magazine. I also looked at the layouts used on front covers, contents pages and double page spreads which I can use when constructing my own magazine. I also found a lot about the content of the magazines which were all pretty similar so I will aim to include similar things in my magazine. From the conventions I have found from similar products, I will try to include many of these conventions in my magazine as they are successful for popular and successful music magazines.

I feel that my magazine will be successful as I have already identified the target audience that it will be aimed at and made it with what they want in mind as identified in my questionnaire. I also feel by following conventions from successful music magazines, my magazine also has a high chance of being a success.