research into institutions

Research into institutions

NME- IPC Media (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. The company caters for many different demographics and have published many different types of magazines and comics. The company only currently prints magazines and no other types of media. the target audience for nme is predominately teenagers,

 Current Publishing Divisions

IPC Media groups its current titles under three magazine divisions each focusing on a core audience.

Connect — mass market women

Southbank — upmarket women

Inspire — men

Q magazine- Bauer Media Group is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer. Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week. Bauer Media Group has a 50% stake in the British television company Box Television, the other half owned by Channel 4. Box Television acts as the content subsidiary that produces several popular music television channels, which include: Q TV, 4Music, Kiss TV, Kerrang! TV, The Box,  Magic TV,  Smash Hits TV. This is an example of cross media convergence as the magazine advertises the TV channels and the TV channels advertise the magazine. Bauer group also publish popular rock magazine Kerrang!, which is also very successful but focuses on a different genre of music. The target audience targeted for Q is over 25’s and is based on popular music whereas the Kerrang! Target audience is rock fans.

Rolling stone- Jann Simon Wenner is the co-founder and publisher of the music and politics biweekly Rolling Stone unlike the other two magazines which are published by companies.  Wenner also owns and publishes mens journal (aimed at middle aged men, mens lifestyle and culture magazine) and us weekly magazines (aimed at mass market women, celebrity gossip magazine). There are no subsidiary’s as its not owned by a company. Wenner only publishes magazines so there are no examples of cross media convergence.