Saturday, 4 February 2012

rolling stone contents page anlysis


Typography— all page numbers on the contents page are in serif font as  is the text underneath each of titles the article titles, but the  article titles themselves are in sans serif font and bold, which helps the titles stand out more. The page is split up so that the cover lines are split up under what  topic there about, these titles are in  sans serif font again as they are meant to stand out more and are also In red font so they do not look like an article title.  The title of the magazine (Rolling stone) and the issue date are in small font under the title (contents) in the same font as the title and same colour which makes it look more professional.

Mode of address – the magazine does not directly address the audience due to the large and vast target audience rolling stone has. From the language used you can see that rolling stone seems to be aiming at a target audience of older people (over 25s) which is shown by the topics in the text like climate change which would not appeal to a young audience but also the way that they use lots of long words which would mean it had a high average reading age and hard for  younger readers  to read.

Layout—the layout of the contents page is conventional as most magazines use just one page for their contents. The contents does not contain every page number and only includes articles that they think are the most attractive under the title ‘features’ which is again conventional of contents pages. 3 pictures have been used and there page number is printed  on there rather than any text describing that particular article which again is very conventional for music magazine contents pages. The title/headline which says it’s the contents page is at the top of the page and Contents is the largest font (sans serif) on the  page which follows conventions as the title is usually the biggest font on a page. All pictures are on the left side and all text is down the right side.  All three of the pictures are equal in length going across the page and so looks organised as they all  line up.

Colour—there  is a consistent colour scheme used on the contents page and is not overloaded with lots of different colours which can make the layout look less professional and have to much happening. The colour scheme used is white, red and black. White is the background colour of the page and is also used for the title at the top of the page across the red box which helps the white stand out more on a red background which is Important for the title to stand out.  All article titles and text below them (stand first) is in black font as black stand out well on the whit e background. Red font is used to separate the articles into genre I.e. features, national affairs etc.  By using a different colour these are easily recognised and not confused with the article  headlines. All page numbers next to the text are in red font which makes them stand out from the title headlines. White font is used on the page numbers on the pictures as white best stands out on pictures.

Camerawork/ Mise –en-scene — a range of pictures are featured In the contents page so not magazine does not look repetitive and it is also important to have varied shots.  The shots used  relate to the text and so what's in the shot is very important. A close up  is used of a music artist and the focus is solely on her and the only prop used is something to cover her mouth which fits with the title where the word radical is used which suggest she is extreme and therefore not normal. The biggest picture is a live performance shot of a musician and so props used include microphones and guitars which are props you expect to see with a musician and fits the genre well, in both shots of the musicians they are not wearing costumes they are wearing there own clothes. There is also a shot relating to the climate change article which shows a bird in an area where  it has been affected which again relates well with the article. Overall the pictures and props have been carefully chosen to suit the article that there related to.




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